On February 15,
2006, Disney staged a spectacular stunt
in the heart of New York City. Five acrobatic
dancers and one of the world's fastest rock
climbers
performed a series of cartwheels, flips
and gravity-defying leaps in Times Square
to promote the opening of Expedition Everest.
The event, known as "Everest in the
City", featured a number of large billboards
draped over sides of the buildings.
The billboards
depicted Everest with a train racing
down the mountainside, with the Yeti looking
on from another peak.
The Yeti's eyes on the billboard glowed
red, and would actually flash when people
sent the text message "4YETI" to
a special Disney phone number from
their cell phones.
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