
Guests Choose Their Destiny in New Star
Wars™ Interactive Area at Downtown Disney Marketplace

LAKE BUENA VISTA, Fla. -- There's an exciting
new way for Walt Disney World guests to choose their
Star Wars destiny -- be it Jedi or Sith -- and live their
adventure inspired by a galaxy far, far away.
Now open at the Once Upon a Toy store at Downtown
Disney Marketplace is the "Build Your Own Lightsaber" kiosk,
a step-by-step, Star Wars merchandise experience that
invites guests to build custom lightsabers with thousands
of unique possibilities.
The experience takes guests through nine steps in
which they choose every part of their lightsaber, including
the color of the blade, sleeve rings, hilt sleeves
and ignition switches.
Each lightsaber features authentic Star Wars sound
effects, and guests can select colored crystals and
filters to cast the legendary glow of the lightsaber
blade (purple, green, red or blue).
From the start, guests opt for a Jedi or Sith lightsaber,
with bins of custom parts available for each order.
Guests can create their very own design or follow instructions
to replicate lightsabers used by such favorite Star
Wars characters as Anakin Skywalker, Obi-Wan Kenobi
and Darth Vader. Each electronic lightsaber features
specialized lights, sounds and vibrations.
Once complete, guests proceed to checkout where they
receive batteries to power up their creation and a
store-exclusive Jedi or Sith pin.
No matter how elaborate the design -- guests can even
create the double-bladed lightsaber like the one made
famous by the evil Sith apprentice, Darth Maul -- each
completed lightsaber is $19.95.
The "Build Your Own Lightsaber" display
is the latest in customizable merchandise experiences
at Once Upon a Toy, joining the "Build Your Own
Potato Head" and "Create Your Own My Little
Pony" areas.
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